Fe worked with tribal coalitions throughout the Lower 48 and Alaska to develop a campaign to reduce the incidence of domestic and sexual violence against Native women and girls by raising awareness and acknowledgement of the humanitarian crisis Native communities face and have faced since the beginning of colonization - the repeated physical and sexual abuse, stalking, sex trafficking and murder of Native women across the country.

Working with our Native communities, Fe crafted compelling, functional and shareable messaging and materials that supported the existing MMIWG movement with new or different information intended to motivate, inspire and engage. We wanted audiences to feel:

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• Non-Natives - Incensed and inspired into authentic allyship; question what they know and seek accurate information

• Native women and girls - Empowered, activated, proud; be visible, take-up space, and when appropriate seek healing; assess the trajectory of their path and where its leading them

• Native men and boys - Grateful, proud, motivated; stand by their women and girls, recognize the harmful destruction colonization has brought and be a part of the solution

The materials featured prominent and every-day Native Elders, women and girls from across Alaska and across Indian Country who are passionate advocates for eliminating sexual and domestic violence. Campaign products included an extensive library of designed social posts, rich content, a :30 and short-and long-form videos, public radio scripts, a series of digital ads, Swiss Cheese press release, core messages, posters and billboards. The materials were deployed for National Domestic Violence Awareness Month. All materials were developed for individual customization by Tribes and Tribal coalitions.